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mollie623
Softly Supporter
Softly Supporter
Jun 24, 2022
In Welcome to the Forum
By Mollie Hughes Sometime a little nudge is all it takes. A nudge is a way to encourage. A nudge can be a reminder to be the best version of yourself. I know I need these nudges before I make the commitment to change my daily habits. It was a nudge from friends that inspired me to join Fortitude Fitness and exercise more often. It was a nudge from a co-worker that prompted me to further my education at Quantic School of Business and Technology and earn an MBA. It was a nudge from family, friends and classmates that led me to Co-Found Softly Incorporated with Kathryn Decker and Vik Devdas. Today I read this article titled Nudging Consumers Toward Sustainability – it gives examples of what businesses can do to help us, as consumers, make more sustainable purchasing decisions, such as: “Provide automatic prompts or encouragement. Guide sustainable decision making through real-time prompts. E-commerce platforms could suggest that a customer consider a product that offers the same features but has (a more sustainable feature such as) a lower carbon footprint." This explanation IS Softly. Later this year we will launch this easy add to your browser which will nudge you to consider buying products that are better for our world. While you are shopping online, Softly will provide similar yet more sustainable alternatives to the products you are already planning to purchase. Gentle nudges of encouragement reminding you to support those who share your same values through your daily purchases. It is exactly the nudge I will need to put my purchasing power to good. #Treadsoftly #sustainability #Softly #newtechnology #values #environment
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mollie623

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